The modern society is facing a phenomenon of homogenization induced by globalization. This reality prompts a loss of meaning, jeopardizing the sense of identity. At a time of radical societal changes, our understanding of what iden- tity is, has shifted. As essential as it is to know who we are to impose ourselves in the urban crowd, overcoming issues around identity seems conceivable by finding a sense of belonging through local communities.

Thesis for Design for Art Direction BA (Hons)
London, 2019